With a life-long entrepreneurial spirit, F. Ron Smith co-founded Partners Trust (now Pacific Union LA) in 2009 with the idea of creating a discerning and conscientious real estate brokerage. Through his leadership style and visionary marketing tactics, the company has since grossed more than $14 Billion in sales. Consistently a top producer since beginning his career in real estate thirty years ago, F. Ron has been involved in more than $1.8 Billion in personal residential real estate transactions. In 2014, to broaden the company’s reach worldwide, F. Ron co-founded Leverage Global Partners, an innovative and exclusive network of boutique independent real estate firms from around the world—5,713 agents operating in 16 countries and serving 163 markets, to be exact. F. Ron credits his long-term success as a local real estate expert with his strong community connections. He loves nothing more than introducing clients to a home that fits their needs and a neighborhood and community lifestyle that matches their interests. As a trusted advisor in all things real estate, from construction to home staging, color palettes and landscaping, Ron has an innate sense of how best to get a property ready for sale, maximizing the home’s ability to achieve the highest sales price possible.
F. Ron joined forces with fellow Pacific Union Associate David Berg to form Smith & Berg Partners at Pacific Union LA. With a shared command over the local market and innate sense of humor, David and F. Ron, with their group of key team players, represent business leaders, celebrities and residential developers, as well as individual buyers and sellers throughout Los Angeles. Smith & Berg have brokered some of the most notable real estate deals on the Westside. Their properties are consistently featured in the Los Angeles Times, Wall Street Journal, Forbes, Curbed and The Hollywood Reporter, among many others, and they are a sought-out resource for all media outlets.
F. Ron’s expertise in new construction aligns with his affinity for architecture and design, a passion that he recently applied to the construction of his own home in Brentwood. A long-time Westside resident, F. Ron lives with Tracy, his wife of almost 30 years, and is enormously proud of their two sons, Evan and Brandon. F. Ron is a world travel enthusiast, enjoys fitness, good wine, great coffee and live music. He is an active and generous supporter of numerous charitable organizations, including Children’s Burn Foundation, Cystic Fibrosis Foundation, The Jewish Federation and Concern Foundation for cancer research. When it’s not a client interaction or the closing of a deal, you can bet that adding fuel to F. Ron’s fire is either the discovery of vintage sipping tequila or a top-notch espresso drink. His dedicated “research” has concluded that the Mandorla, an almond milk Capp from Caffe Luxxe in Brentwood, is one of the choicest brews around.