Pacific Palisades is entering a powerful new chapter, defined by community, strength, and resilience. At the heart of this transformation is the land itself: a rare opportunity to reimagine what living in the Palisades can be.
Smith & Berg Property Group is proud to continue supporting and advising homeowners, buyers, and developers as they navigate the complexities of rebuilding and look ahead to what’s next. SBP's LandInThePalisades.com is a dedicated platform to explore available parcels, understand market value, and move forward with confidence.
Below, we break down the current landscape, offering expert insights into the unique opportunities and challenges shaping the Palisades' future, today.
Featured photo: View from 961 Glenhaven Drive
430 Via De La Paz
A Market in Motion
Smith & Berg Property Group has been at the forefront of this evolving landscape, offering trusted guidance to homeowners navigating complex decisions. Whether you’re weighing the cost and timeline of rebuilding or wondering if now is the right time to sell, our team is here to help you understand the full picture.
1106 Hartzell Street
You can explore a deeper analysis of the current market, including insights into post-fire land sales, in our Q1 2025 Report. This report provides comprehensive details on the state of the market and valuable expert insight for property owners.
Q1 2025 Pacific Palisades Land Market Snapshot:
→ 163 properties currently listed
→ 31 properties sold
→ $2,669,774 average sale price
→ $321.99 average sale price per lot sqft
→ $5,900,000 highest sale price
→ $575,000 lowest sale price
*Stats information from CLAW / The MLS, compiled on 4/25/2025.
Why Land Is in Demand
“There’s strong interest across the board — from developers to families wanting a fresh start. With limited inventory in surrounding Westside neighborhoods and Pacific Palisades’ premier location, land values have held strong,” says David Berg. But the path forward isn’t the same for everyone. For some, selling now offers relief and clarity. For others, the rebuild represents a chance at a new beginning — on their terms. Key considerations for sellers include:
Permits & Planning: Rebuilding can be a lengthy process involving insurance, construction timelines, and regulatory hurdles.
Buyer Activity: Right now, interest is high. But markets shift — and so do costs.
Pricing Factors: Location, lot size, views, and architectural plans can all influence land value.
1047 Chautauqua Boulevard
Expert Insight, Featured in The New York Times
When The New York Times sought expert commentary on the current and future impact of the Palisades Fire on the Westside real estate market, they turned to Founding Partners F. Ron Smith and David Berg. The duo's message was clear: act with heart and a solid strategy moving forward.
“The long-term appeal of Pacific Palisades remains,” says F. Ron. “But owners should be informed — and prepared — to make timely decisions.”
566 North Tahquitz Place
Start Here
If you’re a landowner in Pacific Palisades, or a buyer eager to create something new, LandInThePalisades.com is your go-to guide. Explore listings, gain clarity on value, and get in touch with our team for real-time advice.